The rising inclination of consumers toward self-care is helping fuel the growth of the ear care market. And the rising consciousness among consumers regarding hygiene and healthy lifestyle and their increasing spending capacity are also playing a role in this growth. In...
"One of the biggest trends we've seen this year is with ear irrigation devices. With sales higher than ever for Wax Blaster MD, people are realizing they can get ear irrigation devices over the counter to help with ear hygiene," says Elyse Dickerson, founder and chief executive officer of Eosera. She notes that the ear care market is showing trends towards self-care and at-home care as opposed to doctor and ENT visits.
"Due to the COVID-19, people are wary about going to the doctor for something they can often do at home, so they seek over-the-counter solutions for common problems such as earwax impaction, ear irrigation, ear itch and regular ear hygiene. These people find that they get relief while saving a trip to the doctor and a co-payment."
She adds that other trends include queries on how to clean AirPods or earbuds. "In 2019 alone, over 60 million people purchased AirPods, and up to 100,000 people search the query 'how to clean AirPods' monthly. So, we decided to answer everyone's question by creating and innovating the EarBud Cleaning Kit, Eosera's latest consumer product that cleans AirPods and earbuds from wax and debris." The EarBud Cleaning Kit launches this month.